The objective of the project was to design a luxurious airline amenities kit for business-class passengers. The kit was expected to include a range of high-quality products to enhance the comfort of travelers during long-haul flights.

To meet the requirements of the brief, the design team focused on creating a kit that not only looked sophisticated but also had practical features. One of the key design features was the kit’s nestability, which meant it could be stacked and shipped efficiently, saving on storage space and transportation costs.

The airline’s branding was also an essential consideration, and the team ensured that the kit could be customized with the airline’s logo through embossing or debossing techniques.

To make the amenities kit even more desirable, the design team incorporated low-profile magnets into the product’s design, allowing passengers to collect and combine multiple kits effortlessly.

Moreover, the kit was designed with an over-capacity strap that doubled as a hanging hook, providing passengers with more space for their belongings and allowing them to hang the kit in the cabin for easy access.

Overall, the upmarket airline amenities kit was designed to provide business class passengers with a luxurious and practical travel experience, showcasing the airline’s commitment to customer satisfaction.